How has your favorite song been used to market to you?

I have had many favorite songs over the years and it would be inaccurate to claim just one. There are some artists and songs that I have intensely enjoyed for short periods of time and others that I continue to listen to years later.

Most of my favorite music was created in the '90s era, a time when I was growing up as a teenager. I recall my first favorite song as "Semi-Charmed Life" by Third Eye Blind.

There are innumerable ways which marketers use music to aid their strategies and tactics. Apple's iPod commercials are an especially good example of this method. In each ad, popular mainstream songs are often featured, which play while people listening to iPods dance and have fun. This immediately associates the positive feeling of listening to a particular song and using an iPod to do it.

Retail stores almost always use music to augment a particular atmosphere of their store. In an antique store, for example, a marketer may choose to play primarily oldies music to evoke feelings of nostalgia or era-loyatly. In chic designer stores such as Abercrombie & Fitch, marketers often choose to play loud, club atmosphere music to create the feeling of being in an exclusive setting.

Wherever there is audio available, music can used in virtually any marketing plan.